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Behavioral Economics
Why do we often think we know what we want, only to be disappointed with our purchases and choices? Behavioral economics studies just how irrational we humans can be. Here's insight into the surprising ways in which our emotions and thought patterns guide us toward predictable economic decisions.
Recent Posts on Behavioral Economics
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Behavioral Economics Tests
Current Issue
Confessions of a Sociopath
She's successful and charming as well as ruthless and calculating.
Behavioral Economics Blogs
Baffled by Numbers
Navigating information towards better health decisions.By Talya Miron-Shatz, Ph.D.
Consumed
The psychology of what we buy, how we choose, and why we need to make sense of it all.By Alain Samson, Ph.D.
Consumer Behavior
A peek inside the shopper's mindBy Philip Graves
Dollars and Sex
How economics influences sex and loveBy Marina Adshade, Ph.D.
Emotional Currency
Your relationship to moneyBy Kate Levinson, Ph.D.
Financial Focus
How to clearly navigate your financial lifeBy Michael Kay
How Risky Is It, Really?
Why our fears don't always match the factsBy David Ropeik
In Hindsight
How we think about our decisionsBy Neal Roese, Ph.D.
