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Behavioral Economics

Why do we often think we know what we want, only to be disappointed with our purchases and choices? Behavioral economics studies just how irrational we humans can be. Here's insight into the surprising ways in which our emotions and thought patterns guide us toward predictable economic decisions.

Behavioral Economics Tests

Time Management

Are you constantly at odds with deadlines?

Locus of Control

Are you taking charge of your life?

The Latest on Behavioral Economics

You really do spend more with plastic than cash. by Art Markman, Ph.D.

The “Mad Man” behind the subliminal advertising controversy, part 2 by William Poundstone

Why ketchup bottles are narrow and yogurt cups are wide. by William Poundstone

Is beauty in the psychological adaptations of the beholder? by Ira Rosofsky, Ph.D.

There's no need to write off the decade of the 2000's. by Susan Krauss Whitbourne, Ph.D.

Copenhagen is a new example of an old problem. by Jamil Zaki

Of God and Google by Simon Y. Feuerman, Psy.D., L.C.S.W.

Evolutionary psychology meets behavioral economics. by Douglas Kenrick

By giving, we remind ourselves of the abundance in our lives. by Cami Walker

What is the psychology behind financial analyses? There's plenty. by Ronald E. Riggio, Ph.D.

Behavioral Economics Blogs

Predictably Irrational
Investigating the Hidden Forces that Shape Our Decisions
By Dan Ariely
The Choices Worth Having
How people make decisions, and how they should make decisions.
By Barry Schwartz
The Why Behind the Buy
Understanding consumerism and why we buy.
By Kit Yarrow, Ph.D.
The Moral Molecule
Neuroscience and economic behavior
By Paul J. Zak
Baffled by Numbers
Navigating information towards better health decisions
By Talya Miron-Shatz, Ph.D.
Decisions, Decisions
Not What to Decide, but How
By Dan Goldstein
What Lies Beneath
The psychological basis of economic, financial, and social behavior
By David Hirshleifer
Gut Instincts
Investigating when trusting your intuition works, and when trusting it is a complete disaster.
By David E. Adler
Evolved Primate
Identity, decision making and human behavior from an integrated social science perspective.
By Daniel R. Hawes
Mind on My Money
How to invest wisely
By John Nofsinger
Lessons from a Road Warrior
How to succeed in the worst economic times.
By John Rutledge, Ph.D.
Persuade Me
How to argue your point.
By Steve Booth-Butterfield, Ed.D.
Priceless
The myth of fair value--and how to take advantage of it.
By William Poundstone
My Mother, My Father, My Money
Money and its loaded issues.
By Simon Y. Feuerman, Psy.D., L.C.S.W.