Behavioral Economics

Why do we often think we know what we want, only to be disappointed with our purchases and choices? Behavioral economics studies just how irrational we humans can be. Here's insight into the surprising ways in which our emotions and thought patterns guide us toward predictable economic decisions.



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Behavioral Economics Tests

Time Management

Are you constantly at odds with deadlines?

Locus of Control

Are you taking charge of your life?

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Dreams of Glory

Daydreaming: How the best ideas emerge from the ether.

Behavioral Economics Blogs

  • Alain Samson, Ph.D.

    Consumed

    The psychology of what we buy, how we choose, and why we need to make sense of it all.
  • Marina Adshade, Ph.D.

    Dollars and Sex

    How economics influences sex and love
  • Michael Kay

    Financial Focus

    How to clearly navigate your financial life
  • David Ropeik

    How Risky Is It, Really?

    Why our fears don't always match the facts
  • Peter Noel Murray, Ph.D.

    Inside the Consumer Mind

    Understanding the rational and emotional foundations of consumer behavior
  • Matthew Shanahan, M.Sc.

    Living It

    The stress of life's ontological experiment
  • Laurie Essig, Ph.D.

    Love, Inc

    The intersections of emotion and capitalism.
  • Lisa Kramer, Ph.D.

    Markets in Mind

    A sideways look at behavioral finance, neuroeconomics, and the human side of investing