Behavioral Economics

Why do we often think we know what we want, only to be disappointed with our purchases and choices? Behavioral economics studies just how irrational we humans can be. Here's insight into the surprising ways in which our emotions and thought patterns guide us toward predictable economic decisions.



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Behavioral Economics Tests

Time Management

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Locus of Control

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Let It Go!

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Behavioral Economics Blogs

  • Behind Online Behavior

    Psychological insights on the choices we make online.
  • Alain Samson, Ph.D.

    Consumed

    The psychology of what we buy, how we choose, and why we need to make sense of it all.
  • Kate Levinson

    Emotional Currency

    Your relationship to money
  • Michael F. Kay

    Financial Life Focus

    How to clearly navigate your financial life
  • David Ropeik

    How Risky Is It, Really?

    Why our fears don't always match the facts
  • Neal Roese, Ph.D.

    In Hindsight

    How we think about our decisions
  • Peter Noel Murray, Ph.D.

    Inside the Consumer Mind

    Understanding the rational and emotional foundations of consumer behavior
  • Matthew Shanahan, M.Sc.

    Living It

    The stress of life's ontological experiment