Behavioral Economics

Why do we often think we know what we want, only to be disappointed with our purchases and choices? Behavioral economics studies just how irrational we humans can be. Here's insight into the surprising ways in which our emotions and thought patterns guide us toward predictable economic decisions.



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Behavioral Economics Tests

Time Management

Are you constantly at odds with deadlines?

Locus of Control

Are you taking charge of your life?

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Love & Lust

Who says marriage is where desire goes to die?

Behavioral Economics Blogs

  • Affluence Intelligence

    Earn more, worry less, and live a happy and balanced life
  • Talya Miron-Shatz, Ph.D.

    Baffled by Numbers

    Navigating information towards better health decisions.
  • Behind Online Behavior

    Psychological insights on the choices we make online.
  • Alain Samson, Ph.D.

    Consumed

    The psychology of what we buy, how we choose, and why we need to make sense of it all.
  • Michael F. Kay

    Financial Life Focus

    How to clearly navigate your financial life
  • David Ropeik

    How Risky Is It, Really?

    Why our fears don't always match the facts
  • Peter Noel Murray, Ph.D.

    Inside the Consumer Mind

    Understanding the rational and emotional foundations of consumer behavior
  • Laurie Essig, Ph.D.

    Love, Inc

    The intersections of emotion and capitalism.