Ken Gordon

Audiences today are pretty savvy about product placement on TV and in movies. If brand names blend logically into the plot, viewers usually won't flinch.
For troubled teens, group therapy may be the problem and family therapy the solution.
Freaking out when a favorite performer hits the big time.

Evolutionary psychology helps us understand why we are ashamed of having forbidden thoughts that make us feel like lousy people. It tells us that these shameful feelings are hardwired—strategies that led to success on the Pleistocene savanna.