Nobody likes a show-off, but almost everyone likes to show off—at least a little. Research by social psychologist Susan Speer demonstrates the difference between acceptable and obnoxious bragging.
DON'T: Advertise your great personal qualities.
“I’m basically a genius.”
Unsubstantiated boasting about being well liked, talented, or smart is the form of self-praise that’s most likely to violate social norms.
DON'T: Fixate on something amazing you’ve done.
“Can we talk more about my Pulitzer?”
If you’re an Olympic gold medalist, say, it’s fine to celebrate and mention it in your bio. But don’t wear your medal while running errands or introduce yourself as “Gold medalist John Smith.”
DON'T: Announce your success with a disclaimer.
“I know I shouldn’t brag, but...”
Admitting your faux pas up front just shows that you know you’re violating the expectation of modesty. Simply saying “I won, and I’m happy” is at least an honest sentiment.