The Beefcaking of America

A seismic shift in gender roles is turning men into objects of desire--much as women have traditionally been. At the leading edge of this social revolution, a very select group of women care--unusually stringently--about men's bodies. Increasingly, men are running into a double standard of attractiveness--what women like about men's bodies and what men think is manly.

Men don't look like they used to. Think of Fabio. Arnold Schwarzenegger. Or the countless men who, in cologne ads, lie like languid odalisques on sandy beaches. In movies, heartthrobs from Alec Baldwin to Keanu Reeves are seen shirtless, with rippling pecs and lats; on fashion runways male models in skin-tight tanks and jackets unbuttoned to flaunt washboard bellies pace before cheering crowds.

"There's coming to be an acceptance of men as sex objects, men as beautiful," reports fashion arbiter Holly Brubach, style editor for the New York Times Magazine. Male mannequins now sport genital bulges and larger chests, and for the first time in window-dressing history, have achieved equality with female mannequins. The male body is even being used to sell cars, no doubt to both men and women: "If the beautiful lines of the new Monte Carlo seem somehow familiar, they should," reads a current ad. "After all, we borrowed them from you." Above the caption, melting photos show the classic waistline of a woman, curving leather, and the sinewy torso of a naked man. A closer look at each photo reveals a masterful blend of male and female images, of shadowy clefts and powerful bulges.

I've always loved to look at men. There is power in a certain kind of masculine beauty, and it's a turn on. Am I alone? No, according to the first national survey ever of men's appearance and how they feel about it, collected from Psychology Today readers. It turns out that the world indeed is changing, and that there is now a subset of women who themselves are attractive, educated, and financially secure, who care about every aspect of the way their men look. They can choose good-looking men, and they do.

Those women, by the way, are currently a minority. Still, all revolutions begin with a band of pioneers. And when I look around at what's happening in the culture, I sense a sea change.

The male body has arrived. Not only is it being offered up for scrutiny, it seems to be both hypermasculine and strangely feminine, a new mix that accurately reflects tremendous and ambivalent changes in our culture.

What's happening to men's bodies--and how do both men and women feel about it? In Psychology Today's November/December 1993 issue, we asked our readers to help us delineate what seems to be a seismic shift in male body image. Over 1,500 of you responded with completed questionnaires and comments, which were analyzed in depth by psychiatrist Michael Pertschuk, M.D., and his colleagues. About twice as many women answered as did men, demonstrating women's keen interest in the subject. The answers revealed fascinating shifts and misconceptions:

Men believe their appearance has a greater impact on women than women themselves actually acknowledge. From hairline to penis size, men believe their specific physical features strongly influence their personal acceptability by women.

Women, in general, are quite willing to adapt to their own mate's appearance, accepting features such as baldness or extra weight, even though their ideal male is different. Women tend to like what they've got--whether he is bearded, uncircumcised, short, or otherwise "off" the norm.

A significant subset of women who are financially independent and rate themselves as physically attractive place a high value on male appearance. This new and vocal minority unabashedly declares a strong preference for better-looking men. They also care more about penis size, both width and length.

For both men and women, personality wins hands down: it's what men believe women seek, and indeed, what women say is most important in choosing a partner.

Nonetheless, men still care about their own looks. Though men give top priority to their sense of humor and intelligence, a nice face is a close third, and body build is not far behind. Women give an overall lower significance to men's physical appearance, but height is still an important turn-on for women.

Men are scared of losing their hair, but women are more accepting of baldness in a mate than men realize. Both men and women prefer clean-shaven men--today.

Men are less worried about being overweight than are most women, but more concerned about muscle mass--reflecting our cultural ideals of thin women and powerful men. The muscle-bound body build was highly rated by men, while women preferred a medium, lightly muscled build in their ideal males.

Curiously enough, there seems to be emerging a single standard of beauty for men today: a hypermasculine, muscled, powerfully shaped body--the Soloflex man. It's an open question whether that standard will become as punishing for men as has women's superthin standard.

We are moving away from the old adage: men do, women are. As noted anthropologist David Gilmore, Ph.D., author of Manhood in the Making, states, "That dual view will never entirely go away, but now we're reaching some kind of compromise, where there is more choice. Women can choose men who are not rich or successful, but who are beautiful."

WHAT'S IN A MAN?

Tags: alec baldwin, appearance, arnold schwarzenegger, attraction, Body image, clefts, countless men, fashion arbiter, fashion runways, female images, female mannequins, first national survey, holly brubach, keanu reeves, manly men, masterful blend, men, objects of desire, odalisques, sandy beaches, seismic shift, sex objects, women

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