Earnings and Yearnings: Personal Packaging

There's no escaping the force of your physical image at work: Social psychologists and career experts agree that you're judged not only on your abilities, but on your clothes, style, and grooming, too. Consciously or not, bosses make desk-side decisions based in part on whether they can easily imagine you in a bigger role, so cast yourself carefully. Since every profession has its own (often unspoken) style code, a good beginning strategy is to subtly imitate your boss's look. And give your workspace a makeover, too: Your crisp attire is less convincing when you're buried in papers and empty coffee cups.

The Stats

  • You can express individuality, but add unique accents on top of a generally conservative look.
  • Men with long hair are viewed as creative, according to Yale psychologist Marianne LaFrance's research.
  • Women with medium-length brown hair are judged as outgoing, found LaFrance.
  • Image is most important when you first meet coworkers. It's almost impossible to later adjust people's expectations of you upward, says Megan Hustad, author of How to Be Useful.
  • Women who show cleavage are judged poorly at work (unless they're selling an inferior product).
  • Strangers' assessments of CEOs' power-and leadership-related traits—based only on their head shots—predicted company profits in a Tufts University study.
Personal Packaging Profiles

Dapper Don

Name: Aldon James
Occupation: President of the National Arts Club

Find a Therapist

Search for a mental health professional near you.

Having grown up with an identical twin, James appreciates stand-out touches such as his bowtie. He exudes quirky intellectualism—perfectly fitting for his job.

Playful Rebel

Name: Ashleigh Ciucci
Occupation: Makeup Artist and Stylist

Ciucci works in fashionable settings where wacky getups win points. But generally, those who show skin and tats are recommending themselves for low-level positions.

Charming Disarmer

Name: William Miller
Occupation: Senior Business Development Rep. for the Port Authority of N.Y. and N.J.

Miller's conservative suit conveys professional confidence while his long hair lends him an approachable aura.

Polished Perfectionist

Name: Sarah Scofield
Occupation: Corporate Lawyer

Scofield's impeccable grooming signals to clients and higher-ups that she won't miss a single contractual detail, and her feminine style shows that powerful women don't need to look mannish.

Tags: company profits, head shots, intellectualism, makeup artist, physical image, social psychologists, tufts university, william miller

Current Issue

Are You with the Right Mate?

It is natural to wonder if your partner is the right one for you.