All Eyes on Me
When people look at spots near our face, we tend to assume they're looking right at us, and if they're looking at our face, we assume they're making eye contact. That guy on the subway may not be so creepy after all.
One Last Shot
The gaze of a novice hockey goalie tends to jump around before a shot, but master goaltenders lock their eyes on the puck and the shooter's stick.
Scene Stealer
When viewing objects in front of complex backgrounds, Asians fixate more on the surroundings than do Americans. Compared with America's stress on individuality, context is king in Asia, and those social forces may be directing Asians' attention to scenery.
Pay per View
A British company has developed a small, inexpensive eye tracker that can be attached to store displays or billboards to count how many times they're viewed by passersby. Real-world ads could be sold by the eyeball, just like their online counterparts.
