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Decision '08: Reading Between the Lines
Political values: freedom, order, and equality, the three core values that underlie most policy conflicts in American politics, usually referred to only indirectly. Computed by counting keywords. By Kenneth Janda of Northwestern University.
Universal values: 75 values recognized around the world, in 11 categories: power, achievement, hedonism, stimulation, self-direction, universalism, benevolence, tradition, conformity, security, and spirituality. Computed by randomly sampling excerpts from the candidates' speech. By Rajiv Jhangiani, Katya Legkaia, Ryan Cross, Viktoria Ivanova, Lindi Cassel, and Peter Suedfeld of the University of British Columbia.
With additional reporting by Marissa Kristal.
Tags:
2008, attitudes and values, candidates, cause and effect, content analysis, crisis manager, emotional tone, front runners, giuliani, handwriting analysis, high time, personal pronoun, political agenda, politics, predictive power, president, presidential elections, relentless focus, rhetoric, university of pennsylvania, worldview
