Picasso and peacocks both put on a show for sex. Like flashy tail feathers, men often use creative displays to attract partners. But men want creative mates too, so why have all famous muses from the Greek nymphs to Yoko Ono been female?
In most mammals, only males show off during courtship. Psychologists at Arizona State University (ASU) found that men—but not women—were more creative after picturing a hot date. But in humans, males also invest heavily in raising kids, and that may be why women got a creative kick too after imagining pursuing someone for a long-term relationship.
