New-age self-help groups such as the Arica Institute often go to great lengths to make sure their revelations are for paying customers only. Many require students to sign confidentiality agreements, or protect their documents with high-tech devices and guards. Other programs prevent both students and teachers from keeping printed materials; anyone who wants to look at the Aricans’ unpublished materials in U.S. Copyright Office, for instance, has to sign a special copyright notice.
Some groups have also sought the protection of copyright law. In a recent article in the Buffalo Law Review, American University Washington College of Law professor Walter Effross reviews the legal arguments that fringe spiritual groups—he’s careful not to call them cults—have used to prevent former disciples from spreading the word too freely. Just like the formula for Coke, the path to enlightenment can be a trade secret, they’ve argued.
