Eating, drinking and adjusting the radio remain top in-car distractions.
By
PT Staff, published on July 01, 2003 - last reviewed on July 17, 2008
Distracted drivers are a danger—but this time, gabbing motorists
don't get all the blame. The cell phone, one technological
distraction, stirs up fears that more and more people are paying less and
less attention as they drive. But while it's true that more than one out
of four accidents happen because a driver simply wasn't paying attention,
it turns out that cell phones should be the least of our worries.
Traditional distractions such as eating, drinking and fiddling with
the radio remain the main reasons we take our eyes off the road,
according to a study sponsored by AAA Foundation of Traffic Safety.
Drivers spend more time grooming themselves than talking on the phone.
"Love them or hate them, cell phones were not nearly on top of the
culprit list," says coauthor Donald Reinfurt from the University of North
Carolina Safety Research Center.
For the study, researchers rigged the cars of 70 participants with
hidden cameras that monitored driver eye movement and surrounding traffic
conditions. Half the drivers were from Philadelphia and half were from
the Chapel Hill area of North Carolina. Each participant was observed for
three hours.
More than 90 percent of the subjects were distracted as they reached for
something, such as adjusting the stereo. Some 75 percent of the drivers
took their eyes off the road as they ate or drank. Only 30 percent of the
drivers used cell phones, and on average their conversations lasted only
a minute and a half.
"I think at the outset everyone thought that cell phones would
stand out like a sore thumb, but they don't," says Reinfurt. "It may not
make sense at the moment to outlaw cell phone use." He cautions that
people may become more distracted as other devices, such as GPS systems,
become more commonplace.
The researchers note that their study only measured eye movement,
and did not directly gauge a driver's concentration or attention. While
drivers may spend more time eating than talking, a phone call may demand
more mental reserves—and bring a greater risk.
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