Makeup vs. Math

GENDER

Are women who wear lipstick less skilled in math than women who don't? Sadly, those pursuing a career in math believe so, new research shows.

According to a study presented at the American Psychological Society conference, women in male-dominated fields are so intimidated by their work environment that they tend to play down certain typically female traits. Study author Emily Pronin, a Stanford University Ph.D. candidate in psychology, asked women to assess their level of identification with stereotypically female characteristics. She found that while women don't completely distance themselves from their gender group, they do avoid traits that they believe make them appear less serious about math (most notably, wearing makeup, gossiping and flirting).

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The findings cast a shadow over the education trade, where already only 7% of women pursue careers in quantitative fields, compared to 45% of men. "This is not an environment in which a woman can be herself," Pronin says. She notes that while some female-associated behaviors may seem trivial, the women also suppressed more important traits, such as the desire to have children.

To deal with this bifurcation, Pronin suggests promoting more female role models for women studying math by recruiting and encouraging more women to become educators. Ultimately, she says, this might "create an environment where women feel their gender is not seen as a handicap."

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Tags: american psychological society, conference women, desire, discrimination, education, emily, female role models, female traits, gender, gender group, handicap, illustration, lipstick, makeup, math, stanford university, stereotype, study author, women, work environment

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