The designers behind amusement parks' mostpopular
attractions--roller coasters and haunted house--are master manipulators
of our deepest fears.
IN ORLANDO, FLORIDA, David Clevinger stands in a back corridor of
Terror on Church Street and listens expectantly as customers make their
way through the haunted house's passages. Suddenly screams erupt, sending
Clevinger, the attraction's artistic director and operations manager,
into gales of glee. "I love that sound," he chortles. So does Dave Focke.
Watching shrieking riders hurtle through the drops of The Beast, the
massive wooden coaster at Paramount's Kings Island near Cincinnati, Ohio,
Focke beams with pride. "Guests come off breathless, hearts pounding,
scared out of their wits," exults Focke, the park's vice president of
construction and maintenance. "And wanting to get in line to go
again!"
Call them shock meisters, terror tacticians, spookologists and
boo-ologists. The small band of designers who create the roller coasters
and haunted houses that are amusement parks' premier attractions are
master manipulators of our deepest fears. They get us to walk through
pitch black hallways and step into cutaway coaster cars that dangle our
arms and legs. They exploit our most closely held vulnerabilities--and
make us like it.
For designers, primarily engineers for coasters and theatrical
artists for haunted houses, turning fear into fun depends on illusion. No
matter how precarious a roller coaster or alarming a haunted house may
appear, it must be totally safe. "We always try to make them look and
feel more dangerous than they really are," says Michael Boodley,
president of Great Coasters International, Inc. of Santa Cruz,
California.
Though the experience offered by roller coasters and haunted houses
diverges dramatically--it's the difference between pushing a wagon over a
steep hill versus telling campfire ghost stories--the attractions are
constructed of common elements. Both draw on all our senses, both rely on
surprise for their shocks and both quote heavily from the movies
(coasters replicate action-adventure perils, a la Indiana Jones and Star
Wars, and haunted houses feature quasi-Frankensteins and Friday the 13th
Jasons).
But the biggest common denominator is that the two feed on the same
basic fear: loss of control. Once a coaster takes off, passengers can do
nothing but sit or, on some rides stand, and scream. "The closest thing
to compare it to is driving with an idiot," observes Boodley. Lynton
Harris, director of Madison Scare Garden, an annual fright fest in New
York City, also uses an auto analogy for haunted houses. "It's a hundred
degrees outside, and you'd expect to get in a car and have air
conditioning, and all of a sudden the heater gets turned on," he says.
"Then the doors lock. Cocky as you are, you realize you're not in
charge."
With roller coasters, the psychological games start before
customers even get into the train. Boodley purposely makes his wooden
coasters as diabolical looking as possible. "It's kind of like a black
widow spider web," he explains. "It's a very, very pretty thing, but when
the black widow gets you..." Queueing customers at Outer Limits: Flights
of Fear, one of 12 coasters at Kings Island, are treated to dim lights,
alien noises and a video of a space station in the grip of a mysterious
force. "Even after having ridden that ride probably close to a hundred
times, I sit there anticipating the start, and my palms still sweat,"
says Outer Limits designer Jim Seay, president of Premier Rides of
Millersville, Maryland.
Whether the traditional chain-driven wooden or steel clackers or
the newer linear induction motor (LIM) rides that harness electromagnetic
force to blast off trains, all roller coasters play on two related--and
universal--terrors: fear of heights and fear of falling. "The loops and
elements, they come and go, but the coaster always has to have the big
drop," says Focke of Kings Island.
Traditional coasters provide an ex-cruciatingly slow buildup to the
plunge. "There's a lot of self-abuse on that chain lift," says Boodley.
"Your own mind puts you in a state of paralysis." (Wooden coasters also
creak, rumble and clickity-clack naturally as they flex, but riders get a
queasy feeling that the structure is about to collapse. "That's probably
one of the funniest things we as designers get to appreciate," says
Boodley.) LIMs, on the other hand, rocket you into terror with trains
that go from 0 to 60 mph in under four seconds. The big drops are
actually shorter on LIMs, but the sense of speed sets hearts
pounding.
Most coasters travel below 70 miles an hour, slower than many
people drive, but designers heighten the sense of speed and danger with
close flybys of terrain, buildings, people, even other trains. At Busch
Gardens Tampa Bay, Montu dives riders into five trenches, one of which
emerges through the patio of an ersatz Egyptian temple. "Not knowing
exactly where the bottom is or where you come out is important," says
Mark Rose, the park's vice president of design and engineering. "If you
could see the whole thing, then you could kind of play it out in your
mind." Some coasters, like Outer Limits and Disney World's Space
Mountain, intensify the fear and suspense by keeping passengers in the
dark for the entire ride.
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