GOALS
What makes us do the things we do? There's not one reason, but 15,
according to research into what makes us tick. Knowing which of these
fundamental desires is in play can push us to perform better, help us
predict others' behavior and even offer an early diagnosis of mental
illness, according to Steven Reiss, M.D., Ph.D.
The Ohio State University professor of psychology and psychiatry
says that although any one of the 15 desires may be uppermost at a given
moment, we each have a characteristic pattern of needs. He's devised a
test, called the Reiss Profiles, which measures the differences in what
people value. Results can be used to guide people in their career or
lifestyle choices, he says, or to anticipate how others will
behave.
The link between desire and behavior holds true even for the
mentally ill, maintains Reiss: "They behave in unusual ways because they
care about unusual things." Schizophrenics, for example, score very low
on need for social contact, while alcohol and drug abusers are off the
scale on the desire to avoid pain. These irregularities may show up in
the profile long before the disorder itself, allowing psychologists to
identify such people as vulnerable.
JUST THE BASICS
AVOIDANCE: desire to avoid pain and anxiety
CITIZENSHIP: desire for public service and social justice
CURIOSITY: desire to learn and explore
FAMILY: desire to spend time with relatives
FOOD: desire to eat
HONOR: desire to adhere to a code of conduct
INDEPENDENCE: desire for autonomy
ORDER: desire for organization and coherence
PHYSICAL EXERCISE: desire for movement and exertion
POWER: desire for control
REJECTION: desire to avoid social rebuffs
SEX: desire for sexual gratification
SOCIAL CONTACT: desire for companionship
SOCIAL PRESTIGE: desire for recognition
VENGEANCE: desire to retaliate
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