The psychology of money

You don't have to think of the sexual desperation in a place where prostitutes are listed in the Yellow Pages (as "escorts") and where naked women and "boylesque" shows are advertised everywhere. You don't have to listen to stars who croon love songs in the midst of all this lovelessness. You don't have to attend the massively hyped boxing matches where men pound at each other to satisfy the frenzy of bettors. You don't have to think much, don't have to analyze. You have only to look at these faces.

In them you'll see the appalling cost we pay for the dominance of money--how it has seeped into our spirits, our psyches, so much so that we come to Las Vegas to both wallow in and exorcise its power. These things cannot be done at the same time, so it is a helpless attempt. And that, finally, is what these faces broadcast: helplessness--the expression of people who don't really know what they're doing but feel compelled to do it anyway.

If this sounds extreme--well, that too fits Las Vegas. It is hard to imagine a city more extreme, more overt, more in the grip of compulsions. It is hard to imagine a place exposing its psychology more nakedly, under the garish tints of its neon. It used to be that Vegas made a kind ofWorld War II it was a tiny desert gamblingtown that few knew of about. Here, in 1946, Bugsy Siegal and oth-ers invented the mod-ern casino. For nearly gangsters held sway, population and fame. Gangsters, almost by definition, have contempt for society, for normal life. Their very existence is an expression of that contempt, and they built this city in their own image. Its garishness, its sexuality, and especially its "play," the games not of chance but of odds that sucked money from all who came here, reflected their temperament, their values, and above all their secret. That secret, the core of their contempt for society, was simply this: that they could not exist, and certainly could not profit, unless supposedly normal people desired what they offered--desired to escape from a moral code they could not live without but could not entirely live within.

The town made a kind of sense because it seemed aware of its purpose, its secret; and it was small and private and, in its way, rather sophisticated. No one walked into a casino casually. Men wore suits and ties, women wore evening clothes. Their fashions and manners suggested that they had come to do something special: transgress. The ritual was almost conscious.

By the mid-1970s the place had grown too big, and was too much in the public eye, to be run overtly by gangsters. Corporations began to take over the casinos. Gradually they've come to call their hotels "resorts," not casinos; and they refer to what goes on there as "gaming," not gambling. The gangster casinos used to be dimly lit; the corporate casinos tend to be bright. The gangster casinos were openly, even proudly, sexy and sly in atmosphere; the corporate casinos hide behind The Wizard of Oz, circuses, knights.

People used to enter a casino formally; now they wear the same outfits they wear to their hometown malls. The corporations are in effect saying, "It's all right to do this, it's good clean fun, nothing to feel shady about." The gangsters' Las Vegas liked feeling shady--relished it, in fact. The corporate Las Vegas denies shadiness in their decor while offering it in their services. The city is as up-front as it ever was, for it can deny neither its purpose nor its psychology; but the people it draws are less up-front, pretending they're doing something quite in keeping with the way they normally live while doing things, especially with monty, that they would never normally do. The toll this takes is seen in their pleasureless faces.

A gangster's rebellion is evident, and their casinos invited license and rebellion. A solid citizen's unconscious rebellion is torture. The solid citizens have come to Las Vegas to defile the very thing that, in their own eyes, makes them solid: money. As in the old Las Vegas, they do here what they can't do elsewhere; but unlike the old Las Vegas, they do it furtively, rarely looking at each other, each alone in front of their machine, pretending to attempt to win what they are almost certain to lose: the money that defines and confines them, the money they slave for and that gives them the small freedoms that excuse their slavery.

Every nickel, every dollar, is alive with pain here. Here the American dreamer is the American sucker. Here, in the last truly wide-open and wild town of the Wild West, everything we've paid so dearly for is stripped bare, our dark side gleams in a neon glow, and we leave finally exhausted by our own helplessness--trying to put the best face on it, telling each other we've had a good time--and usually broke. We go back home, and settle back into the grind of making the money that we've just lost--back to spending 20 minutes a day with our spouses, talking 10 minutes a week with our kids, and accumulating enough money to vacation again in Las Vegas.

Tags: anathema, demographics, fantasies, fantasy, gambling, good reason, impulses, job security, las vegas casinos, little time, malls, michael ventura, middle class, money, money money, national shrine, nothing but time, oppression, personality disorders, potent mix, rival, Social Security, supermarkets, weekdays

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