Prozacville, USA

STATES OF MINDWenatche. WA

This hasn't been the best year for Wenatchee, Washington. In December 1993, the conservative farming town gained unwanted fame as "Prozac capital of the world" following reports that a local psychologist had put most of his 700 patients on the antidepressant.

While the psychologist, Jim Goodwin, Ph.D., became a minor celebrity, championing Prozac on "Oprah" and CNN's "Sonja Live," Wenatchee was portrayed in papers as far away as France as a town of unnaturally tranquil rubes "The impression," gripes one local reporter, "was that if people here seemed happier than people in Seattle or New York, it was because we were all on drugs."

Now, just as the fuss has died away, it's likely to start up again. After ordering Goodwin in for--yes--psychiatric evaluation, state health department officials will soon decide whether to hold a hearing on his professional competence. According to state records, the 47-year-old psychologist coerced patients into taking Prozac and may himself have been incapacitated by prolonged Prozac use.

Goodwin defends what he describes as his pioneering diagnostic approach. "There is a huge amount of unrecognized depression out there," he argues. "I was just a little bit early in making the diagnosis."

In many ways, Wenatchee's Prozac experience mirrors the national debate over this best-selling mood-lifter. Some of Goodwin's former patients say he considered Prozac as a cure-all---an attitude that many experts feel is beth widespread and ill-advised.

Seattle psychologist Gary Wenet, spokesman for the Washington State Psychological Association, worries that Prozac is too often prescribed by health-care practitioners in lieu of more comprehensive therapy, largely because many of them lack psychological training. And psychologists, says Wenet, "are not necessarily trained in prescribing medication." Indeed, as more psychologists refer clients to general practitioners for prescriptions, Wenet says, the specialists best suited to assess medication needs--psychiatrists--"are being left out of the loop."

Yet Goodwin's enthusiasm for Prozac is not without local defenders. Some of his more appreciative patients have appeared on national talk shows; others clashed last spring with members of the national Prozac Survivors Group, an anti-Prozac organization that held its annual conference in Wenatchee. "He does things differently, but he's getting results," said Susan Barker, a Goodwin patient, in a February interview with the Wenatchee World. "I guess what's intriguing [to outsiders] is that small-town people aren't supposed to be taking stuff like this, or if we do, we aren't supposed to be talking about it."

Ironically, while Prozac may have tarnished Wenatchee's wholesome 'rural image, the town is far from qualifying as the true Prozac Capital. In June, Prozac maker Eli Lilly and Company revealed that Wenatchee is actually slightly below the national average in per capita Prozac consumption.

And the real Prozac Capital? Lilly won't divulge--it's a corporate secret.

Meanwhile, Goodwin faces 17 formal complaints by former patients, some of whom say he diagnosed them as depressed within minutes of meeting them, then insisted they start on Prozac.

To Goodwin, the real issue is the profession's resistance to new ideas and methods. "Freud really is dead," he says. "But it's very hard for the people who run this business to understand that. If you've got a treatment for the common cold of mental illness, use it."

The hearing is likely to rekindle Wenatchee's Prozac image--which, ironically, is fine by some locals. Since the story broke last December, the town has received national press for, among other things, disastrous forest fires and a series of bizarre murders.

ILLUSTRATION

Tags: depression, diagnostic approach, farming town, gary wenet, health care practitioners, health department officials, jim goodwin, local psychologist, minor celebrity, misdiagnose, mood lifter, national debate, Oprah, over-medicate, professional competence, prozac, psychiatric evaluation, psychological training, state health department, state psychological association, wenatchee washington

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