For a third of the women, building credibility meant performing
remarkable feats of management while working within the system. One woman
told me of her request to be placed into a commodities trading group. At
the time there were no women in any such group. Still her boss agreed to
do it. "The gentleman who ran the group was not pleased, although today
he is one of my good friends. My attitude at that point was key. If I had
taken the view that this man would have to just take it, I could have
been heading for trouble," she relayed. But she was grateful and
sympathetic. "I wasn't pushy or masculine; I had definite ideas about
what I wanted to accomplish, but I did it in a more subtle way."
Others told me they took serious risks or were involved with
corporate innovations to build credibility and jump start their careers.
One woman from an electronics firm was given the opportunity to run a
division in charge of developing a new device. There were people around
her who had much more seniority--she was 26 years old at the time--and
who knew a lot more about managing a factory than she did, but she was
offered the job. Her manager took a risk on her, knowing she had
significant people, organizational, and management skills. She accepted
the job. Though she woke up every morning dodging fears of failure, she
managed to pull it off. They took a risk on her and she made it happen.
That device has since become a household name.
I also heard a lot about gaining credibility through managing
people. Some women focused on developing a team-oriented participative
style among their peers. They made sure their work was done and done
well. As a result each developed a network of people who would say
readily that she worked hard and deserved a promotion.
In the third stage, which I call refining a style, my interviewees
had reached Division Manager level. That meant they were dealing with
multimillion-dollar accounts, with several hundred employees under them.
In describing this stage, they got philosophical on me because the nature
of their job at that point gave them a new lens on their careers.
Eighty percent of the women told me they were very concerned with
honing the team-building style they developed in the previous stage.
These women were not tokens who felt territorial. Though persistent and
tough, they had learned how to create a management vision, share power,
and give others responsibility. The highest ranking woman in a
clothing-manufacturing corporation describes her style this way: "Define
clear objectives, give your people lots of leeway, stay informed on their
progress, and especially, delegate and empower others to do what they
need to do. My job is to get them the resources they need so they can be
empowered to do the work."
Knowing these women were managers willing to give people a chance,
employees vied to get into their area. Suddenly these women found a
ground swell of support from below, as well as the support engendered
from above and with peers from the previous stages. Here they sealed
their credibility and management style.
Apart from empowering, a major component of that style was what
Judith Rosener, in a classic Harvard Business Review article on the ways
women lead, termed personal influence. Because women historically have
not been in positions of power in the workplace, they were forced to step
behind the scenes and manage through sheer personal influence. For
example, one woman told me how she once drove an hour and a half to
another manager's home at night, sat him down, and had a heart-to-heart
about a project he was obstructing. The next day, everything was fine.
So, in addition to learning how to be direct early on, they learned how
to influence others on a very personal, covert level, to make things
happen.
Some women described the level of responsibilities at this stage as
overwhelming. To be effective, they had to make tough decisions. They
faced the fine line between aggressive and pushy and managed to create a
unique brand of assertiveness. A senior vice president of a beverage
company captured it well: "There are some differences in the women who
succeed. They tend to be better listeners, to have more insight into
people, to come right out and say what they think, and not pull any
punches. And very often they are right."
Enter stage four, the top floor, aptly called shouldering
responsibility. Now in charge of huge subsidiaries and divisions, the
executives' decisions touch thousands upon thousands of lives. And they
feel the responsibility keenly. They put in long hours and when they do
come home, work comes with them. They can't shake the thought that if,
for example, they decided to stop one product line, 5,000 people might
lose their jobs. And they have the added responsibility of being the sole
woman (or one of two) at the top. Many admired straight out that they
thought their careers had been jump started because they were women, so
they took on the role of mentor, publicly and personally, for other women
on their way up.
As the resident female executive, they were the ones trotted out
for dinner speeches and other public relations events. And they often had
open-door policies for men and women who needed career advice. They were
very accessible and willing to give of their time. One woman told me that
on some days she and her secretary joked about putting a "Now serving..."
sign on her door because so many people were lining up for just five
minutes of her insight.
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