Good ol' gurus

MANAGEMENT

Hey--this is the Nineties. Change is now so constant it's hard to know how to lead. Perhaps that's why, not unlike fools, a new book on leadership is born every minute, inundating already overwhelmed execs with yet another take on corporate power-broking. Toss the trendy trade tomes, insists Penn State's Chester Wolford, Ph.D. You'll get more from the classic way of learning to lead by studying great leaders. From the epic heroes you can learn the classic codes of leadership and apply them to ever-shifting circumstances. Wolford is high on Odysseus, Aeneas, and Henry V--with Hamlet as a model of what not to do. We threw in Jesus, the subject of a new book Jesus CEO, by Laurie Beth Jones (Hyperion).

Information is presented in the following order: ; Risk taking; loyalty; leadership by example; spiritual depth; long-term orientation; who and when?

ODYSSEUS (Homer); Strapped to the mast of his ship, his crew's ears plugged, he listened to the Siren's song, which had lured countless other men to their deaths.; when he landed in Ithaca, he encountered a swineherd, Eumaeus, whom he tested. Finding him loyal and obedient, Odysseus rewarded him well; He was the last one out of Cyclop's cave, allowing all his men to escape first.; He was always careful to sacrifice to the gods.; He spent a decade trying to get home, and in spite of many temptations and detours, he rarely did anything without this goal in mind.; Homeric Greece

AENEAS (Virgil); He ultimately risked all by falling in love with Dido, queen of Carthage.; He betrayed Dido to remain loyal to his destiny: founding Rome.; His stoicism provided his followers examples of cool, rational behavior in face of danger.; He was sustained often in his quest by his faith in the gods and his destiny.; Once he accepted his goal, he never again wavered.; Augustan Rome

HENRY V (Shakespeare); Merely reasserting claim to lands also claimed by a then far stronger power was a risk.; Before the Battle of Agincourt, he whipped up the loyalty of the troops by promising to provide titles to all who fought, even the lowliest.; Henry marched into battle with his troops, fighting hard as any.; He gave credit to God, not himself, for his victory over the French.; Wars are time-honored ways for leaders to unite a factious nation.; Elizabethan England

JESUS; Resurrection?; He worked with a staff that, in spite of illiteracy, questionable backgrounds, fractious feelings, and momentary cowardice, went on to accomplish the tasks he trained them to do.; With modest means and steadfast dedication, he achieved extraordinary results that have lasted for centuries.; He never forgot who his boss was.; Heaven; who can shoot farther than that?; A.D.

HOW NOT TO LEAD

HAMLET (Shakespeare); Even to entertain regicide was risky business. From this perspective, his endless vacillation was understandable. Corporate moral: if you want to "kill" the CEO, think twice and plan, plan, plan.; Loyalty to whom? Polonius's "to thine own self be true" may have been a platitude, but it remains a theme of the play. Hamlet either does remain true to himself or carries it a bit far. His conflict is to remain true to his dead father's demands and perhaps to the moral demands of punishing his mother's incestuous relationship.; Examples are sparse in Hamlet, but their absence may be part of the reason the Danish kingdom was in such a mess. Modern message: Any company led by a Hamlet is doomed to failure until a decisive CEO (like Fortinbras) is hired.; Hamlet had lots of this, so much, in fact, that he seems unable to act.; He seems to have the goal of setting the kingdom right again. But the only way to right it is to destroy it. Message to moderns: choose methods of reaching a goal that will not damage the company permanently.; Shakespeare's Denmark

PHOTO: Henry V

PHOTO: Jesus

PHOTO: Shakespeare

MANAGEMENT

AND IF POOH CAN DO IT...

Talk about classics. Even Winnie-the-Pooh has become a leadership model of sorts. You can learn as a Very Important Bear of Very Little Brain is taught to, well...manage.

In Winnie-the-Pooh on Management (Dutton), Roger Allen winds deep into the Hundred Acre Wood to put the pranks of A.A. Milne's favorite bear and his tattered cohorts into a warm and fuzzy management paradigm.

But management does not come easy to Pooh and we learn by his mistakes.

If you mistook Odysseus for a Calvin Klein fragrance, this is the book for you.

PHOTO: Winnie-the-Pooh

Tags: aeneas, augustan rome, epic heroes, execs, goal in mind, great leaders, henry v, historical figures, homeric greece, hyperion, jesus ceo, laurie beth jones, leadership, loyalty, nineties, odysseus, rational behavior, risk-taking, s song, spiritual depth, swineherd eumaeus, virgil, winnie the pooh, wolford

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