How men measure up

All the changes in gender roles are making physicalappearance a primary concern for men as well as women. What's your take on the male physique?

Inhabiting a body is not a uniquely female experience, yet research on body image has focused on women almost to the exclusion of men. The conventional wisdom is that men are largely unconcerned about their appearance, whereas for women appearance is a major preoccupation--even an obsession. Female anguish over appearance and their anger at men for imposing impossible standards of beauty are recurrent themes in the media and feminist literature.

For more than a century the stereotypical male has been depicted as fixated on female bodies while being largely oblivious of his own. It is doubtful this was ever entirely true. Since Adam grabbed a fig leaf, men have had opinions about their appearance. Grecian ideals of male athletic form, medieval rules of royal attire, and even the 18th-century fashion of powdered wigs suggest that men have had definite appearance concerns throughout history.

But if deemphasis of male appearance was characteristic of Western culture during the 19th and 20th centuries, even casual observation of the current social environment indicates a definite shift. Barber shops have given way to styling salons; more men are seeking cosmetic surgery; and at the newsstand men's health and fitness publications vie for shelf space with women's magazines.

Women's appearance, in contrast, has always mattered. Because their fate in life traditionally depended so heavily on the status of their husbands, women knew that to achieve security and social standing they needed to marry well. Appearance was the most reliable tool for attracting the attention of potential suitors.

Our fathers and grandfathers could choose to ignore how they looked because of their economic and political dominance in society. The situation changed dramatically as the feminist movement found success in its battle to achieve economic parity between the sexes. Now, women are far more economically self-sufficient. As a result, male appearance may become more relevant in heterosexual relationships because women are freer to consider other factors besides a man's ability to provide.

Changing gender roles have also altered what it means to be male. For some, physical and/or emotional toughness are no longer socially acceptable dimensions of male identity. Many men find themselves rethinking the whole concept of being male. But while holding potential for growth, this introspective questioning also invites self-doubt as it focuses attention on all aspects of masculinity including the physical self.

At the same time, ever-improving technology bombards us with images of beautiful people living the beautiful life. Implicit in the visual scenarios surrounding us is the message that to partake of the good life, it is necessary to measure up in terms of appearance.

We believe that the convergence of these trends has made men more acutely aware of their physical selves and more vulnerable to appearance anxieties. That said, it is immediately apparent that there are many relevant questions for which we have no answers. What aspects of their appearance are men most concerned about? Do the same male physical features matter to both men and women? Is there a discrepancy between men's understanding of women's appearance preferences and women's actual preferences? Are men's perceptions of their own aesthetics static or are they dynamic, changing with age and relationships?

These and related questions can be answered only with data. Psychology Today therefore invites you to participate in ground-breaking research on male appearance. Your involvement can be in one of three ways.

1. Complete the following survey. There are separate versions for men and women, and a reply form for both on page 70.

2. Complete the survey and add written comments either in the space provided or on an attached note.

3. Do all of the above and participate in a telephone interview and/or complete more questionnaires on male appearance.

The survey and written comments are entirely anonymous unless you complete identifying information for an interview or follow-up surveys. Be assured that no specific identifying information such as name or telephone number will be released. More general information like age and occupation may be used in subsequent publications to provide a setting for a particular quote.

The data you provide will be analyzed and presented in a follow-up article in Psychology Today in 1994. Thank you for your participation.

MEN'S SURVEY ON MALE APPEARANCE

For each of the following questions, use the reply form to circle the number or letter of your answer or to fill in the requested information. Please answer all the questions even though some are hypothetical and may not apply exactly to your living situation.

1. How would you feel if you discovered that you were rapidly losing your hair?

1. Very upset

2. Somewhat upset

3. Mildly concerned

4. Unconcerned

2. Suppose you were bald on the crown of your head but had some hair on the sides and back. What, if anything, would you do about it? Rank the following options from 1 to 4, giving a rank of 1 to the option you most prefer and continuing up to 4 for the least preferred.

A. Get a hairpiece.

B. Get a hair transplant.

C. Shave head completely.

D. Do nothing.

Tags: 19th and 20th centuries, appearance, casual observation, conventional wisdom, deemphasis, definite shift, female bodies, female experience, feminist literature, fig leaf, fitness publications, impossible standards, leaf men, male physique, medieval rules, men, men s health, political dominance, powdered wigs, recurrent themes, royal attire, self image, survey, women

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