I scream, you scream, we all scream for self-esteem

Terror Buffer

Everybody knows self-esteem is important. Over 10,000 scholarly studies attest that people have a strong and pervasive need for the feeling of being of primary value in a meaningful universe.

But just exactly why do people need self-esteem? Until Jeff Greenberg, Ph.D., of the University of Arizona, and seven psychologist colleagues tackled it, no one had actually asked.

Now, Greenberg and company think they know the answer. Self-esteem protects people against the anxiety they'd otherwise experience from awareness of their vulnerability and - especially - mortality.

A series of three studies they recently conducted confirms their so-called terror-management theory of social behavior, the team reports in the journal of Personality and Social Psychology (Vol. 63, No. 6).

In one, they boosted the self esteem of a group of people by "testing" them and telling them what great personalities they had. Then they showed vivid video images of death from a documentary, Faces of Death.

So distressing were the images, in fact, that no women would even sit through the study. Still, the self-esteem high insulated the men from anxiety in response to the film; the men also reported few negative feelings of any kind afterwards. By contrast, anxiety ran high among men not first told how wonderful they were.

In a second and third study, a different method of increasing self-esteem similarly protected other groups of men against another type of anxiety - namely, the threat of pain from electric shocks. This time anxiety was measured not only externally, by how they felt, but also internally, by how much nervous system arousal the subjects experienced.

The men who first got boosts of self-esteem - they were given highly positive but still-plausible feedback on a supposed test of verbal intelligence - had significantly less physiologic arousal than those who got no feedback on intelligence. They also reported feeling less anxiety.

For Greenberg and colleagues, concern about vulnerability and mortality is not just any anxiety, it's our most deeply rooted fear, "the ultimate basis of all anxiety." The feeling of being of personal value reduces susceptibility to anxiety largely because it evokes feelings of safety and security that were first created by good parenting and, ideally, later reinforced by a just society.

Tags: boosts, electric shocks, faces of death, jeff greenberg, journal of personality, journal of personality and social psychology, meaningful universe, pervasive need, scholarly studies, self esteem, self-esteem, social behavior, time anxiety, university of arizona, verbal intelligence, video images

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